Techno & Gadget Zone at BryoZone

Some marketing experts think an e-mail newsletter is a great marketing tool, most of us are opting out of databases that mean telemarketing calls at the most inappropriate hour of the day and tons of junk e-mail. An e-mail newsletter epitomizes the concept of permission marketing.

Everyone who subscribes to your newsletter has done so on purpose and expects to read about your ideas, products, and services. In addition, e-mail newsletters are a great way to create brand awareness for your company, product, or service. (continue reading…)

One way to find out is to subscribe to some business newsletters for a while, see what they are like, and see how they work. At many commercial Web sites, you’ll see a box to check to indicate that you’d like to receive the company’s newsletter. You’ll also find a list of business newsletters at http://www.topica.com. On the home page, click the More Newsletters link, and then on the next page, click the Business link to see a list. (continue reading…)

Total quality management (TQM)

Teaches that quality, like everything else, has an intrinsic value and is important to customers. TQM spreads customer orientation throughout the company and empowers employees to fix problems in order to sustain world-class quality of products, services, and processes. (continue reading…)

Supply chain

The complete set of suppliers of goods and services required for a company to operate its business. For example, a manufacturer’s supply chain might include providers of raw materials, components, custommade parts and packaging materials. Supply chain management refers to the management of supplier relationships in order to gain competitive advantage in cost, service, and quality. (continue reading…)

Porter’s Five Forces

Harvard Business School professor Michael Porter’s famous explanation of the five forces that drive industry competition: potential entrants, suppliers, substitutes, buyers, and competitors. (continue reading…)