Before we move on to look at some of the distribution methods, we need to discuss the format in which you produce your newsletter. You have two choices: plain text or HTML., all e-mail programs can read plain text, but not all can read Web pages, which is what you create when you compose in HTML. (continue reading…)
As we mentioned earlier, publishing an e-mail newsletter involves a commitment to the project. Distributing a great first edition and then not following up with regular publications will just about totally defeat your purpose. And, speaking of purpose, define it at the outset. To be successful, a newsletter needs to meet its audience’s expectations. (continue reading…)
If all this interests you and you are on the verge of opening your word-processing program to compose number 1 of volume 1, hang on a minute. As with all business projects, you need to do some planning first. Here are some questions to ask and answer before you get started:
· Who is your target audience?
· What is the specific topic of your newsletter? (continue reading…)
Some marketing experts think an e-mail newsletter is a great marketing tool, most of us are opting out of databases that mean telemarketing calls at the most inappropriate hour of the day and tons of junk e-mail. An e-mail newsletter epitomizes the concept of permission marketing.
Everyone who subscribes to your newsletter has done so on purpose and expects to read about your ideas, products, and services. In addition, e-mail newsletters are a great way to create brand awareness for your company, product, or service. (continue reading…)
One way to find out is to subscribe to some business newsletters for a while, see what they are like, and see how they work. At many commercial Web sites, you’ll see a box to check to indicate that you’d like to receive the company’s newsletter. You’ll also find a list of business newsletters at http://www.topica.com. On the home page, click the More Newsletters link, and then on the next page, click the Business link to see a list. (continue reading…)