One way to find out is to subscribe to some business newsletters for a while, see what they are like, and see how they work. At many commercial Web sites, you’ll see a box to check to indicate that you’d like to receive the company’s newsletter. You’ll also find a list of business newsletters at http://www.topica.com. On the home page, click the More Newsletters link, and then on the next page, click the Business link to see a list.
A lot of e-mail newsletters start out as small, perhaps in-house communications tools, such as an employee newsletter or a newsletter that’s distributed to the sales force. Those targeted at potential or current customers or clients can grow large quickly, and if you are thinking about using an e-mail newsletter as a marketing tool, you will need to be willing to invest some time and make a commitment to the project.
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