Some marketing experts think an e-mail newsletter is a great marketing tool, most of us are opting out of databases that mean telemarketing calls at the most inappropriate hour of the day and tons of junk e-mail. An e-mail newsletter epitomizes the concept of permission marketing.
Everyone who subscribes to your newsletter has done so on purpose and expects to read about your ideas, products, and services. In addition, e-mail newsletters are a great way to create brand awareness for your company, product, or service.
From the consumer’s point of view, e-mail newsletters are advantageous for a couple of reasons:
· They get information they want without having to search for it.
· They get only the information they want, and the information is current.
An e-mail newsletter can also serve as a general forum that a community of professionals can use to share information. We participate both as readers and writers in several newsletters that discuss the business of writing and technology publishing, for example.
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