If all this interests you and you are on the verge of opening your word-processing program to compose number 1 of volume 1, hang on a minute. As with all business projects, you need to do some planning first. Here are some questions to ask and answer before you get started:
· Who is your target audience?
· What is the specific topic of your newsletter?
· How often will you distribute it?
· Who will write it?
· Who will edit it?
· Who will respond to e-mail messages you receive as a result of your newsletter?
· Will you publish your newsletter as plain text or in HTML as a Web page?
· Will you attempt to publish it yourself or will you outsource this task?
· If you work in a corporation, have resources of time and money been allocated that you can access for this project?
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