Regardless of whether we are talking about the local corner market or a large Web store, a store and its staff perform only four basic activities:
· Display the items for sale.
· Show which items are available for immediate purchase and which must be ordered.
· Answer questions from customers about items.
· Arrange for customers to purchase or, if necessary, backorder items.
Very small stores and large stores are required to do these four tasks. (Obviously, large stores do more of all four things and with far greater sophistication.) A Web store and its staff perform the same four tasks—except using a Web site rather than a physical, brick-and-mortar location.
A Web store displays items for sale, shows which items are in inventory and which must be backordered, answers (or should answer) questions from customers, and arranges for customers to purchase or backorder items.
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