Web stores like amazon.com, for example, usually do a good job of displaying items for sale. All they need to do is create a Web page for each product they sell, and then provide an easy-to-use search engine so that shoppers can find products.
NOTE:
The Web-buying experience is in many ways inferior to the brick-and-mortar experience because the shopper can’t physically examine the product. A buyer can’t thumb through a novel, try on a pair of shoes, or test-drive a car, for example.
Web stores also make it easy for people comfortable with computers to use the Web to order an item. An amazon.com order form. Essentially, a shopper completes this form and clicks a button to place his or her order.
Web stores don’t do everything that a regular brick-and-mortar store does, and sometimes they don’t do things as well as a brick-and-mortar store. In a brick-and-mortar store, you know whether a product is in stock simply by looking at the shelf; if you have questions about a product, you can ask a salesperson.
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