As we mentioned earlier, publishing an e-mail newsletter involves a commitment to the project. Distributing a great first edition and then not following up with regular publications will just about totally defeat your purpose. And, speaking of purpose, define it at the outset. To be successful, a newsletter needs to meet its audience’s expectations. (continue reading…)
An E-Mail Newsletter: Getting Started
If all this interests you and you are on the verge of opening your word-processing program to compose number 1 of volume 1, hang on a minute. As with all business projects, you need to do some planning first. Here are some questions to ask and answer before you get started:
· Who is your target audience?
· What is the specific topic of your newsletter? (continue reading…)
Will a Newsletter Help Your Business? Part (2)
Some marketing experts think an e-mail newsletter is a great marketing tool, most of us are opting out of databases that mean telemarketing calls at the most inappropriate hour of the day and tons of junk e-mail. An e-mail newsletter epitomizes the concept of permission marketing.
Everyone who subscribes to your newsletter has done so on purpose and expects to read about your ideas, products, and services. In addition, e-mail newsletters are a great way to create brand awareness for your company, product, or service. (continue reading…)
Will a Newsletter Help Your Business?
One way to find out is to subscribe to some business newsletters for a while, see what they are like, and see how they work. At many commercial Web sites, you’ll see a box to check to indicate that you’d like to receive the company’s newsletter. You’ll also find a list of business newsletters at http://www.topica.com. On the home page, click the More Newsletters link, and then on the next page, click the Business link to see a list. (continue reading…)
Reviewing Other Web Store Options
The two Web store options described in this chapter are easy to implement. But as we’ve noted several times, you can become considerably more sophisticated in the way you set up a Web store by tying it to an inventory database that provides stock availability information and by setting up a shopping cart system so customers can easily purchase multiple items. (continue reading…)